{"id":44239,"date":"2025-05-20T06:57:21","date_gmt":"2025-05-20T06:57:21","guid":{"rendered":"https:\/\/artlist.io\/blog\/?p=44239"},"modified":"2026-02-17T09:53:18","modified_gmt":"2026-02-17T09:53:18","slug":"content-creators-using-ai","status":"publish","type":"post","link":"https:\/\/artlist.io\/blog\/content-creators-using-ai\/","title":{"rendered":"How and why creators are embracing AI"},"content":{"rendered":"\n

Artlist launched a brand new AI image and video generator<\/a>, designed to empower creators to embrace AI, this new tool creates unique visuals based on text-to-video<\/a>, text-to-image<\/a>, image-to-video<\/a>, and image-to-image<\/a> prompts. With the exponential rate at which AI is developing, it\u2019s understandable to feel a little intimidated or overwhelmed. That\u2019s why our new tool is ideal for beginners and advanced creators alike, helping you create stunning visuals, save time, and fuel your creativity.<\/p>\n\n\n\n

To ignite your inspiration, we caught up with two creators using AI to enhance their visions. They\u2019re real-world examples of the way AI can empower creatives, and how the latest tools can inspire artists, filmmakers, and content creators to explore the realms of possibility, not replacing their art but enhancing it.<\/p>\n\n\n\n

Today, we\u2019ll dive into how creators are integrating AI tools into their art projects, utilizing them at every touchpoint from storyboarding to concept creation to finishing touches. <\/p>\n\n\n\n

They\u2019ll share the way they use AI to experiment and expand the horizons of their imaginations, their tips and advice for harnessing the power of AI for artists, and their thoughts on the future of creative production.<\/p>\n\n\n\n

Meet the creators<\/strong><\/h2>\n\n\n\n

Murad Muradov, the creator putting the AI in Azerbaijan <\/strong><\/h3>\n\n\n\n

Murad Muradov<\/a> was born and raised in Baku, the capital of Azerbaijan in Central Asia. Murad says his creative evolution from web design to motion graphics was shaped by an early fascination with computers. His family was the first in his area with a computer, so people often asked him for help with one thing or another. Now, he\u2019s one of Azerbaijan\u2019s most promising creatives. The Visual Artist, Creative Director, and Art Director has become known for compelling AI-fuelled visuals deeply rooted in the culture of his home country. <\/p>\n\n\n\n

Toma Gerzha, the creator championing post-Soviet youth culture<\/strong><\/h3>\n\n\n\n

Toma is a documentary photographer and multimedia artist. She was born in Moscow in 2003 and moved to the Netherlands as a child while staying closely connected to her Russian family and culture, which is exactly what she explores in her art. \u201cI was always interested in my roots, and I speak Russian and Dutch fluently, so I\u2019m multicultural, and that\u2019s how the Eastern European style in my work came up.\u201d<\/p>\n\n\n\n

Toma Gerzha<\/a> has been an artist-in-residence at Treehouse, a creative studio based on Amsterdam\u2019s NDSM Wharf, and has collaborated with Artlist since early 2025. <\/p>\n\n\n\n

Toma creates AI-generated photography best described as pioneering. She combines documentary storytelling with emerging technologies to explore themes of memory, culture, and identity. <\/p>\n\n\n\n

Her breakthrough project, .ru<\/em><\/a> (2023), marked her first major foray into AI and won her global recognition. Toma\u2019s use of AI goes way beyond aesthetic experimentation \u2014 her work is concept-driven, steeped in nostalgia, and challenges conventional notions of documentary truth.<\/p>\n\n\n\n

The journey from passion to profession<\/strong><\/h2>\n\n\n\n

Murad didn\u2019t have formal training in graphic design or fine art \u2014 instead, he worked for creative agencies for several years, where he honed his skills as a designer, artist, and creative director before pursuing his independent artistic journey. <\/p>\n\n\n\n

His aesthetic is deeply influenced by Russian filmmakers, and he\u2019s inspired by the rich sounds of Middle Eastern music, especially from Azerbaijan and Iran. \u201cMy work is inspired by Azerbaijani films,\u201d he says. <\/p>\n\n\n\n

Murad\u2019s images and videos are saturated with Azerbaijani culture and demonstrated in the latest image-to-video catalog for Artlist<\/a>. It was created using a variety of AI tools and explores many of the themes he\u2019s become known for: religion, culture, futurism, and the divine feminine. The imagery is unique and show-stopping \u2014 and AI is the tool that empowered him to create it.<\/p>\n\n\n\n\n

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